Skills in demand
What employers write in their job ads: the know-how, diplomas and experience they expect.
Data updated on 26 October 2026 at 22:23 (Cotonou time)
The most requested know-how, tools and languages
What can be learned or proven. Click a skill to see the jobs that ask for it.
- French38 % · 1 job in 3
- English30 % · 1 job in 3
- Marketing21 % · 1 job in 5
- Prospecting and sales15 % · 1 job in 7
- Customer service14 % · 1 job in 7
- Office suite (Word, PowerPoint)14 % · 1 job in 7
- Inventory and logistics13 % · 1 job in 8
- Excel12 % · 1 job in 8
- Social media and digital marketing12 % · 1 job in 9
- Accounting (SYSCOHADA)11 % · 1 job in 9
- ERP (SAP, Oracle…)8.1 % · 1 job in 12
- Web development8.1 % · 1 job in 12
The most cited personal qualities
Cited by many jobs whatever the occupation: they matter, but distinguish little.
Diploma and experience: what is asked for most often
Most requested diploma
Bac+3 (Bachelor's)
33% of the ads that specify it
Most requested experience
2 to 5 years
71% of the ads that specify it
See the detailed data
Digital tools
- Excel12 %
- ERP (SAP, Oracle…)8.1 %
- Web development8.1 %
- SQL and databases6.9 %
- Python5 %
- Graphic design tools3.4 %
- AutoCAD and CAD1.6 %
Professional knowledge
- Marketing21 %
- Customer service14 %
- Report writing5.6 %
- Construction5.3 %
- HR and payroll4.4 %
- Project management4.1 %
- Procurement3.1 %
- Electrical work2.8 %
- Taxation2.2 %
- Mechanics1.9 %
Languages
Transversal skills
- Communication50 %
- Teamwork13 %
Licences
- Driving licence1.6 %
16 jobs cite no skill from the lexicon.
Education and experience required
The required level is the lowest the employer accepts. “Any level”: all are accepted. “Not specified”: the ad says nothing.
Education level required
- Below secondary school diploma6.9 %
- Secondary school diploma15 %
- Bac+15.9 %
- Bac+2 (2-year diploma)17 %
- Bac+3 (Bachelor's)33 %
- Bac+44.1 %
- Bac+5 and above (Master's, engineer, PhD)5 %
- Any level accepted13 %
Experience required
- Entry level (under 2 years)0.9 %
- 2 to 5 years64 %
- 5 to 10 years25 %
- Over 10 years0.3 %
- Not specified10 %
Fields of study cited
- Management and administration22 %
- Sales and marketing16 %
- Accounting, finance, audit10 %
- Computer science, digital7.5 %
- Communications, journalism6.9 %
- Logistics, transport2.5 %
- Human resources2.2 %
- Law, political science1.9 %
- Electrical and mechanical engineering1.9 %
- Social sciences and humanities1.6 %
- Civil engineering, construction, architecture1.3 %
- Hospitality, tourism0.9 %
178 jobs cite no field of study.